Marta Maluquer

Marta Maluquer is a ZOGO Consultant specialized in leading organizations by rebuilding their service and operational journey and providing integrated solutions. With a strong background in senior roles in the Hotel business in global brands, Marta has a proven track record of change and progress management results. In her spare time, you can find Marta exploring new family adventures in her current destination, Panama.

First Impressions Are Where Brand Becomes Behaviour

By Marta Maluquer | Feb 26, 2026

Designing the Guest Journey When you bring a hotel or brand to life, designing the guest journey determines whether aspiration ...

Decide_or_drift_Anchor the Guest Journey or Drift in Hesitation

The Pre-Opening Decision No One Wants to Make

By Marta Maluquer | Feb 17, 2026

Decide or Drift Most brand operationalizations and hotel pre-openings do not fail in the final 90 days. They start to ...

Rethink Productivity: Set a Training Strategy even with a zero-budget

By Marta Maluquer | Mar 12, 2021

We often put Training aside during hard economic times. However, here is a hard truth: You either set a Training ...

Top-down view of a highway interchange at night with illuminated roads.

Rethink Productivity: Time and Motion

By Marta Maluquer | Feb 22, 2021

Operational efficiency takes centerstage when margins are pressured and demand is low, becoming essential to the bottom line. Hotel processes must ...

Close-up of a keyboard key labeled 'PREVENTIVE'.

Planned Preventive Maintenance: Are you doing it right?

By Marta Maluquer | Feb 5, 2021

Today's fluctuating demand creates an opportunity to rethink Hotel's Planned Preventive Maintenance (PPM) and make it more efficient. So, Hotel ...

Glowing blue digital network sphere with interconnected nodes and lines.

Orbital Goal Setting for Hotels

By Marta Maluquer | Jan 15, 2021

Creating a Team's start line towards progress Goal setting must be truly orbital to your business, surrounding every aspect of ...

Leading a progress-based Hotel operation: 5 easy steps

By Marta Maluquer | Jan 14, 2021

It is time to throw away the traditional result-only approach and transition to leading a progress-based successful Hotel operation. With ...

Two women looking at a tablet, one in maid uniform.

How to set Housekeeping Credits for Accurate Staffing

By Marta Maluquer | Jan 12, 2021

Experienced Executive Housekeepers can plan their next day with closed eyes as they know their operation inside-out. However, measurement is essential with ever-changing cleaning requirements and ...