Marta Maluquer

Marta Maluquer is a ZOGO Consultant specialized in leading organizations by rebuilding their service and operational journey and providing integrated solutions. With a strong background in senior roles in the Hotel business in global brands, Marta has a proven track record of change and progress management results. In her spare time, you can find Marta exploring new family adventures in her current destination, Panama.

pre-opening hotel readiness strategic thinking and coordination between teams vendors and systems

Pre-Opening Hotel Readiness From Dust to Guest

By Marta Maluquer | Apr 10, 2026

In the final weeks of pre-opening hotel readiness, spaces look ready, yet “pending” lists are long and pressure builds fast. ...

hotel opening condition inspection during pre-opening final clean

Your Opening Condition Is Your Future Standard

By Marta Maluquer | Apr 7, 2026

Walk into a hotel in its final days before opening, and you already know how it will operate. One moment ...

5 Pre-Opening Room Readiness Mistakes That Cost More

By Marta Maluquer | Mar 17, 2026

When Room Product Is Compromised Before Opening Every experienced hotelier knows that pre-opening pressure is real. As consultants, we repeatedly ...

First Impressions Are Where Brand Becomes Behaviour

By Marta Maluquer | Feb 26, 2026

Designing the Guest Journey When you bring a hotel or brand to life, designing the guest journey determines whether aspiration ...

Decide_or_drift_Anchor the Guest Journey or Drift in Hesitation

The Pre-Opening Decision No One Wants to Make

By Marta Maluquer | Feb 17, 2026

Decide or Drift Most brand operationalizations and hotel pre-openings do not fail in the final 90 days. They start to ...

Rethink Productivity: Set a Training Strategy even with a zero-budget

By Marta Maluquer | Mar 12, 2021

We often put Training aside during hard economic times. However, here is a hard truth: You either set a Training ...

Top-down view of a highway interchange at night with illuminated roads.

Rethink Productivity: Time and Motion

By Marta Maluquer | Feb 22, 2021

Operational efficiency takes centerstage when margins are pressured and demand is low, becoming essential to the bottom line. Hotel processes must ...