Insights

Decide_or_drift_Anchor the Guest Journey or Drift in Hesitation

The Pre-Opening Decision No One Wants to Make

By Marta Maluquer | Feb 17, 2026

Decide or Drift Most brand operationalizations and hotel pre-openings do not fail in the final 90 days. They start to ...

Two professionals working at computers in a modern office.

Enhancing Hotel Guest Experience Through Pre-Arrival Personalization

By Lisa Zoretich | Feb 13, 2026

Aligning Teams, Systems, and Insight Before the Guest Walks Through the Door Hotel pre-arrival personalisation begins the moment a reservation ...

Hand circling a central user icon in a network of digital profiles.

Brand Leadership – How the GM Protects the Brand

By Linda Griffin | Feb 5, 2026

The GM as the Point of Truth The brand is not protected in boardrooms or creative presentations. It is protected ...

Arrow illustrating software deployment stages: Dev, QA, UAT, Prod.

Why User Acceptance Testing Matters for Hotels

By Lisa Zoretich | Feb 10, 2026

Why operations must help shape the systems they will use every day User Acceptance Testing (UAT) is where system decisions ...

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